Catch the craving.
A customer comments PRICE or LINK. Start a personalized DM with the right menu or product details while interest is fresh.
Reply-to-Buy / Early access
More orders.
Less inbox.
You make the good stuff. crumbly turns “PRICE” and “LINK” comments into personal DMs, order details, and timely follow-ups—built for food sellers on social.
Recruiting our first 10 bakers, meal-prep shops, and dessert brands.
The flow, not a live customer chat
“PRICE”Personal DMOrder details
Small start. Clear promises.
Hands-on setup with the founder
Your menu. Your delivery rules.
Real results, not revenue promises
From comment to checkout
Keep baking.
Keep selling.
Reply-to-Buy is the AI sales assistant we’re building for Instagram, TikTok, and Facebook. We’re starting with a hands-on pilot, not pretending the full product is already finished.
Made for the questions food sellers actually get.
This week’s menu. Delivery postcodes. Pickup dates. Box sizes. Payment instructions.
Get the details right.
Answer product questions and gather quantities, order dates, and delivery or pickup details using the rules you provide.
Give the order a next step.
Share your payment instructions and follow up when a customer leaves the conversation without purchasing.
During the pilot, we’ll help run the service behind the scenes and track orders generated, response times, and abandoned customers recovered. Platform availability will be confirmed during onboarding.
A small start, room to grow
Pricing without the guesswork.
Our planned launch pricing. Pilot terms and available features will be confirmed before you commit.
Free
$0
50 conversations per month. Includes a small Powered by Reply-to-Buy message.
Starter
$19/month
The planned paid entry point for sellers ready to move beyond the free tier.
Growth
$49/month
The planned next step for growing sellers. Conversation limits will be confirmed at launch.
Optional sales-based pricing: a 1% fee on assistant-attributed sales, only if agreed in advance.
Free
For individuals getting started
$0/month
- 1 workspace
- Up to 3 team members
- Basic analytics
- Community support
10 sellers. 7 days. Real learning.
Your next order is
in the comments.
Help shape crumbly from the first batch. Bring your menu and your social account; we’ll work with you to test the reply-to-buy flow.
Join the pilot
Built with food sellers, before we build for everyone.